The Social Proof Phenomenon and Its Use as a Marketing Strategy
As a marketer, one of the most powerful phenomena you can tap into is social proof. When tapped, social proof could lead to tremendous growth in your sales and brand awareness. Knowing how social proof works and putting it to use in marketing is a great move for any marketer. However, it is usually misunderstood so many people have not yet figured out a way to make social proof work for their business. If you can fully comprehend social proof and find a way to incorporate it in your marketing strategy, it would be easy for you to stay way ahead of your competitors.
Now, what exactly is social proof? In simple terms, it is the idea that people are more likely to trust other people as compared to companies. We are more likely to mistrust advertisements and go with a friend’s recommendation when looking to purchase a product or hire a service. Naturally, this phenomenon has been around for a long time, but the social media and internet means social proof takes place in larger volumes. The most apparent example of social proof at work is how people read reviews first before purchasing something online.
Now that you understand the basic workings of social proof, you can use it to benefit your business. The fact that social proof is able to foster trust and authority is one of the main reasons why it is very effective as a marketing strategy. Using social proof in your marketing strategies is a great way to get potential customers to trust your company and your brand. The bandwagon effect is one of the best examples of social proof at work. In simple terms, the bandwagon effect refers to the idea that people tend to trust brands or services that are already popular. This is the main reason why some companies have been around for generations; they have managed to build trust. Being able to show potential customers that you have lots of clients who trust your brand is a very effective marketing tool.
Building social proof will be highly beneficial to your company and brand. Social proof is one of the greatest ways to boost your rate of conversions. When used correctly, social proof can lead to tremendous growth in conversions, regardless of the type. Also, building social proof is one of the best ways to increase engagement with your existing clients and even potential clients. Your social media campaigns will have increased customer engagement, and your website will have increased visitors’ dwell-time. In summary, your business stands to benefit a great deal should you choose to invest in social proof in your marketing strategies. In all your marketing strategies, include aspects of social proof as much as possible in your messaging and imagery.